YanGame Studio

Mobile Game Publishing & Live Operations

We build, launch, and scale
casual mobile games worldwide.

YanGame Studio develops and operates casual mobile games, combining creative game design with data-driven user acquisition, ad monetization, and continuous live-ops to grow profitable global game franchises.

Play on Google Play See our games
1M+
Total Downloads
860K+
Monthly Ad Impressions
200%+
Blended ROAS
Global
Publishing Footprint

About the Studio

YanGame Studio is an independent mobile game publishing and operations studio. We focus on the hyper-competitive casual and arcade game category, where tight feedback loops between creative production, user acquisition, and monetization determine success.

Publishing

We bring casual mobile games to global audiences, handling store presence, localization, creative production, and go-to-market across key regions including North America, Europe, and Asia.

Live Operations

Games are run as live services. We continuously test creatives, tune economy and difficulty, and refresh store listings to sustain retention and lifetime value over time.

Monetization

Our revenue model blends in-app advertising (rewarded and interstitial) with in-app purchases. We optimize the ad/IAP mix per market to maximize lifetime value.

Our Games

We operate a portfolio of casual mobile games. Our flagship title, Sky Move Ball:Offline, is a fast-paced arcade game where players roll, jump, and race through challenging 3D levels.

Sky Move Ball:Offline gameplay screenshot Sky Move Ball:Offline gameplay screenshot Sky Move Ball:Offline gameplay screenshot Sky Move Ball:Offline gameplay screenshot

Sky Move Ball:Offline

Roll. Jump. Race to the finish.

An addictive 3D arcade rolling game. Players navigate a ball through dozens of obstacle-filled levels, collecting bonuses and mastering precision jumps. Simple one-touch controls meet progressively challenging courses.

  • Dozens of handcrafted levels with increasing difficulty
  • Bonus stages and reward mechanics
  • Smooth, satisfying physics-based gameplay
  • Available globally on Google Play
Download on Google Play

Business Model

Our business is built on a clear, measurable unit economics loop: acquire users efficiently, monetize through a blended ad + IAP model, and reinvest profit into sustainable growth.

1

User Acquisition

We run Google App campaigns to acquire high-quality installs across target markets. Every dollar of spend is tracked back to downstream revenue to maintain ROAS > 1.

2

Ad Monetization

In-game advertising (rewarded video and interstitials) via Google AdMob is our primary revenue stream, accounting for the majority of lifetime value per user.

3

In-App Purchases

Optional IAP items (cosmetics, continues, boosts) complement ad revenue and improve the experience for paying users.

4

ROAS Optimization

We calculate true ROAS by attributing AdMob ad revenue and Firebase IAP revenue to Google Ads acquisition cost, then reallocate budget to the best-performing markets and creatives.

Technology & Platform Integration

Our operations are powered by an integrated data and automation stack built on Google's advertising and analytics ecosystem. We use these platform APIs to measure performance accurately and operate efficiently at scale.

Google Ads & Google Ads API

We manage App Install and App Engagement campaigns on Google Ads to acquire users. We require programmatic access via the Google Ads API to:

  • Retrieve campaign, ad group, and keyword reporting (cost, impressions, clicks, conversions, conversion value) for daily ROAS analysis.
  • Automate campaign and budget management, ad group enable/pause, and bid adjustments within defined budget limits.
  • Sync creative performance data to inform which ad variants to refresh.

Google AdMob (Monetization)

We use the AdMob API to pull ad revenue, impressions, and eCPM by app and by country, which is the primary input to our LTV and ROAS calculations.

Firebase & Google Analytics for Firebase

Firebase powers in-app analytics, retention cohort measurement, and in-app purchase tracking. The GA4 Data API feeds behavioral data into our daily operations reports.

Google Play Developer API

We use the Play Developer API to monitor install trends, ratings, and store listing performance by region, supporting our App Store Optimization (ASO) workflow.

Why we need the Google Ads API: Accurate ROAS measurement requires joining Google Ads acquisition cost with downstream AdMob/Firebase revenue. Programmatic API access replaces manual reporting, enabling daily automated optimization and ensuring our user-acquisition spend stays profitable. This is core to our business operations.

Contact

For business, partnership, or platform integration inquiries:

Email: yan18675857172@gmail.com

Sky Move Ball:Offline on Google Play